Stop Branding Your Products and Start Branding Yourself!
Wild Bill Montgomery
Branding has power. Real power. A power that you can measure. But for those of us who have the dream of creating our own Internet Empire from our home cubicle or kitchen table, the Real Branding Power comes not from branding your business or product, but from Branding Yourself! Branding "You" (a phrase borrowed from Rick Beneteau) is a power that you can't afford not to understand and use.
"Branding Yourself" is the application of certain techniques which will help you gain popularity on the Internet by making yourself well known, maybe as an Expert in your field. When people recognize you as an expert you will gain popularity by means of more free publicity than you can imagine. Picture seeing an article written mentioning your name as an authority on Marketing or mentioning you for nothing more than quoting something you said. The point I'm trying to make is that you are seen as an Authority or better put, a "Personality". Now, try to fathom thousands or even hundreds of thousands of people seeing you in the same light. This is what successful Self-Branding is all about. You don't need to necessarily be an expert. You just need to be seen, heard and talked about.
How do you Brand Yourself? There are many techniques and methods, but it can be as simple as a hidden personality trait, a nickname (maybe something like "Wild Bill"), or helping others by consultation or assistance. You must look for ways to literally become a Celebrity in the eyes of the world or at least a small, select part of it. It could be by getting your name known as the "guy/gal who had the answer or made the comment". Is that all there is to it? Of course not.
The one thing I am slowly and surely learning about marketing on the Internet is that you have to build a name for yourself before people will trust you and trust your products. Trust is a big issue on the Internet. Can you blame people? The Internet is overrun with rip-offs and fast-talking scam artists. Their whole existence is centered on the sole pursuit of relieving you of your money for a product with lots of promise and no result.
I recently purchased a book by Rick Beneteau, called "Branding You and Breaking the Bank". Now you might think that Rick had some kind of big money backing him. "Sure", you say, "that's the only way to get into the big time". Well, let me tell you Rick started out a few years ago from the very bottom. The one thing that he understood that many of us don't, is that you must Brand Yourself, whether it's as an expert in marketing or the guy next door who'll help you out with a problem. But, one thing is for sure; Rick knows how to do it. Would you like to learn more about Personal Branding and how to get your name known and respected? Learn how to get thousands of dollars worth the free advertising?
Is this a recommendation for a product? I have to say, without a doubt "YES"! But I am so thrown back by this book, that I simply had to write an article around it. Many of you may have read some of my articles, and I know that some of you read them religiously (thank you very much). Those of you that do, know that I do not write articles supporting products in this manner. I may have mentioned a product in the process, that's part of the Biz. But, I cannot stress enough the importance of "Personal Branding". I wholeheartedly support and recommend Rick's Book, "Branding You and Breaking the Bank".
This Powerful new book puts YOU on the fast track to becoming an Internet Celebrity. Not only does Rick teach you step-by-step how he did it; he also asked many of the top Internet personalities to share their success secrets with you. If you're at all serious about achieving success on the Internet, you need to start Branding YOU and Breaking the Bank!
Do yourself a favor. Check It Out!
I'll be e-Seeing you Soon
About the Author
Wild Bill Montgomery
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