Web Coach Tip: 4 ingenious ways to NOT give away the Digital Farm!
By Donna Payne
Copyright 2005 Donna Payne
A few days ago a prospect replied to one of my follow up auto-responders where I asked how they were doing and if they had any questions or if they needed help with my free workbook they downloaded.
I was so proud, and down-right tickled silly as I read their e-mail, and I quote:
"Hi Donna, The check list is great and helped a lot. I'm on my way in terms of writing the copy for my website and am working with a web designer to get it up and running. Thank you for providing wonderful materials"
End of quote.
Hmm... (sigh)
Well. I'm so glad to provide awesome tools to the masses. If she liked my workbook so much, why didn’t she contact me? All my work preparing a document to ultimately help me get clients on track was being used to benefit some other web designer. Grrr…I was steaming mad!
Then it happened - a king-size slap of reality just smacked me right across the face. Duh? I'm giving away my "goodies" for FREE!!! It's time to start CHARGING for my knowledge…Jeez I do live in the information age, don’t I?
I immediately sent an IM to my Business Coach. What do I do? How did I not see this happening? How long was I going to continue to give away the farm? After an awesome brainstorming session with my Coach, I'm ready to re-draft my workbook with killer web site & marketing tips I learned at a recent seminar and package my workbook 4 different ways, WITH NEXT TO NO COST! Listen up! YOU DON'T WANT TO MISS THIS FREE ADVICE!
#1. Read my workbook aloud to record an mp3 on my computer. Sell the instantly downloadable Mp3 for $37 + a boat-load of irresistible bonuses (don't forget those). Cost to me - $0.
#2. Of course I'll have my new draft saved as a .pdf file. The next package will be: the instantly downloadable Mp3 & .pdf file and the irresistible bonuses for $97. Cost to me – $0.
#3. I just love this one. A hard copy workbook with CD of the audio, the downloadable Mp3 & .pdf, PLUS 30 minutes of free coaching, and the bonuses for $197. Cost to me - under $20.
Do you see how this is working...just keep sweetening the pot a little at each price point.
#4. Ahh! the ultimate package! All the goodies from #3 PLUS a seat in my 6 week "Website U" teleseminar for $397. Payable in 2 payments (you can do that thru your shopping cart or Paypal – being flexible is key!) Cost to me - under $50 + time setting up the seminar.
And another Bonus tip…I have a small digital recorder that also records phone calls…betcha’ can’t guess what I’m planning to do? Ha! You guessed correctly! I’m going to record my teleseminars!
Isn’t it amazing what you can come up with when you get slapped in the face?
And it all started with an 8 page word.doc I created to help my clients prepare to build their web sites. Whodathunkit?
About the author:
Donna Payne is the Chief Web Goddess of The Web Coach.net and is known as the gal to call when you’re feeling overwhelmed by the internet. To spend some more time with Donna and to experience Web technology, Development and Marketing in the most SIMPLIFED way possible go to http://thewebcoach.net
