Brochures are great marketing tools for businesses. Often times, businesses consider the creation of brochure designs on their own. Even though they don’t actually have the exact idea on how to carry out this task, they take the risk because they only want to produce what’s actually on their minds. If this is also your case, you there is certainly nothing wrong with not getting the help of professional graphic designers but you have to follow several tips on how to come up with an effectual brochure design.
First, you have to make sure that the messages in your brochures must be brief and concise. Every paragraph must contain at most three sentences and its total space must not exceed 10 lines. Brochure designs also take on different text formatting rules and you have to be familiar with them. In addition, the texts in your brochures must be readable enough from a distance of an arm’s length. Most often, a brochure simply generates leads or provides more information to potential clients.
Second, the images on your brochure design are of equal importance to the messages that a brochure contains. Same as the texts, they also communicate with your clients. More often, they grab and hold a reader’s attention. This is how powerful visual presentations are. A brochure with high quality photos and graphics is expected to serve its functions well. Remember that pictures speak a thousand words.
As what I’ve said, brochures are effective communication and promotional tools. They can be utilized to sell small ticket items through direct mail. When a brochure is intended to be a direct sales generator, it must be exciting and convincing. Brochure designs for direct mail business must also utilize white space around text and images sufficiently. Small ticket items are being sold to excite customers, not to hammer them with vast information about a certain product or service.
Indeed, brochures let businesses have full control on how to communicate to their clients. They actually work best when they are intended to a specific part of a market. And because brochure design is very necessary, most companies hire professional graphic designers and layout artists who will take charge in the design of their corporate brochures. This will help businesses to focus more on their core business rather than wasting resources on learning a new skill – that is the designing skills.
